Are you ready to hear classical music in Australia like you’ve never heard it before?
CutCommon is ready to bring it to you.
We are excited to reveal that we will be launching an exclusive Livestreaming Service to give young musicians and listeners in Australia the opportunity to experience live classical music on the go.
It marks an exciting continuation for CutCommon in its mission to rebrand classical music, embracing new technologies and reflecting the front line of the Australian music scene in real time.
“CutCommon is at the forefront of evolution in Australia’s music scene,” founding editor Stephanie Eslake says.
“The nature of classical music is changing. With this has to come a change in the way we listen to it, learn about it, and deliver it.
“CutCommon is ready to show Australia that you no longer need to sit rigidly in the concert hall to have a good time experiencing classical music.”
CutCommon deputy editor Lucy Rash has worked for years in the music industry, and says it’s about time the classical music industry makes bold moves to support its young audience.
“I’ve heard so many arguments over years that suggest classical music is still only a space for more mature audiences, and that young people are hard to draw in,” Lucy says.
“At CutCommon, we know that’s not the case. We know there’s a supremely healthy, enthusiastic young audience right here and now for classical music. An audience that knows its benefits and understands its deep joys.
“Our new Livestreaming Service is about bringing a beautiful, evolving genre up-to-speed with the technologies of today.”
CutCommon launched in 2014 as the only online publication for emerging classical musicians in Australia. We filled a long-held gap in the market, a claim supported by our ever-growing young audience of more than 10,000 readers per month.
The website has evolved at this same rapid pace. We’ve grown to support emerging composers through the launch of a Digital Music Store. We’ve recognised the lack of environmentally safe options for musicians and composers and have crafted a line of eco-friendly manuscript paper. We’ve celebrated young music journalists through our inaugural Young Writers’ Month last June, and in July we launched a range of Skype Mentoring Services in which we connect students and emerging arts workers with industry professionals for one-on-one mentoring session across areas of journalism, technology, composition, careers, and more. Our most recent launch includes our Subscription Service, which gives you discounts and opportunities to projects happening across the Australian arts scene.
Our Livestreaming Service isn’t about listeners alone: as a musician, it will give you and/or your ensemble the exclusive opportunity to have your music experienced in real time by a young and musical audience.
As we prepare for a launch date, why not get in touch to find out how you can be part of this new service?
Image: Ryan Cadby via Flickr CC2.0.
